Reorg had been an industry leader in the financial data and technology space for over a decade—but its name was holding it back. While it started focused on stressed and distressed credit, it was now a company that covered the full credit lifecycle, its platform and analysis relied on by the top buy-side firms, investment banks, law firms and and advisory firms around the world. In partnership with Prophet, we completely transformed the brand—from name, visual identity and design system, to website, brand persona and typefaces.
Reorg is now Octus.
The Design System
